With impressive and aesthetically pleasing structures like wind turbines and solar panels (see example by Trina Solar, below), this is especially true for the clean energy industry. That’s yet another reason why clean energy companies should be fully taking advantage of the image and power of the products that they are marketing by showcasing them to their audience in a video format.Read More
The bottom line according to this survey is that - as polling has consistently found - there is broad, bipartisan support in the U.S. for clean energy scaling and for taking action regarding climate change caused by combustion of fossil fuels.Read More
Does the Return of Solar’s “Long Tail” Make the Case for Turnkey Marcom Solutions for Small Installers?
The question, as Tigercomm President Mike Casey asks, is "whether there is a way to make marcom turnkey for low-budget, small solar installers." According to Casey, "answering that question is falling to the marcom service providers."Read More
A new study by the Grantham Institute and the Carbon Tracker Initiative demonstrates, in detail, why this is the case, and specifically how "ongoing cost reductions could see solar photovoltaics (PV) and electric vehicles (EVs) impact future demand for coal, oil and gas."Read More