Archive for February 7th, 2013

New Research: Cleantechers Have to Win the Race to Define, Not Just “Respond”

According to a recent TechCrunch story, "when untruthful information is immediately corrected in a news story," it doesn't fix the effect. In fact, a new study concludes, calling out false information can paradoxically make users “more resistant to factual information." Or, as the TechCrunch article puts it: "The more truth we read, the more we tend to believe strongly held lies."
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